Episode 25: Dr. Melanie B. Richards on AI in teaching, hands-on learning for media and marketing students, and more

In this episode, Provost Kimberly D. McCorkle talks with Dr. Melanie B. Richards, interim director of ETSU’s new School of Marketing and Media, about how her experience in the corporate world led to a career in academia – and how she is harnessing that experience to make sure her students get hands-on, project-based learning opportunities in her classroom. Dr. Richards also discusses how she incorporates AI in her instruction and recommends a book that she has used to guide her research and teaching in this area: Co-Intelligence: Living and Working with AI by Ethan Mollick.

Listen to more episodes of Why I Teach, where Dr. Kimberly D. McCorkle explores stories of impact and success of ETSU faculty. Subscribe at https://why-i-teach-conversation-with-etsu-faculty.podbean.com/.

Dr. Richards’ Bio: https://www.etsu.edu/cbat/media-communication/facstaff/richardsm.php 

ETSU’s Master of Arts in Brand and Media Strategy: https://www.etsu.edu/cbat/media-communication/academics/graduate-programs/brand-strategy.php

School of Marketing and Media News: https://www.etsu.edu/etsu-news/schools/marketing-media.php/

ETSU’s Approach to Community-Engaged Learning: https://www.etsu.edu/teaching/teaching_community/cel_qep.php